The Ciff Shanghai Fair is about to begin in these days - from 8th to 12th September - as the ideal continuation of the March edition of Ciff, which took place in Guangzhou. This is the 36th international edition dedicated to furniture and its components. The location will be the National Exhibition & Convention Center in Shanghai. Covering an exhibition area of 400,000 square meters, Ciff will serve as a hub for the largest international furniture brands, including Ashley, Lifestyle, Chateau d'Ax, Jonathan Charles, and HTL, becoming a champion of cutting-edge trends and products. The CIFF-Modern Furniture area will represent an effective platform for establishing contacts between visitors and exhibitors, promoting the constant development of contemporary furniture composed of innovative products that often have an excellent value for money. The CIFF-Classical Furniture area will showcase the best of classical furniture, while the CIFM/interzum Guangzhou section will feature machinery for furniture production, as well as components and raw materials. In short, the entire supply chain will be present in Shanghai.
"The innovative Design Hall will focus on new materials and production processes, as well as the most innovative morphologies for interior design. The Homedecor & Hometextiles sector focuses on changes in interior decoration with new ideas related to concepts such as "Total Look in Homedecor" and "Soft Decoration", clearly distinguishing or even mixing modern, classic, and country styles. The Outdoor & Leisure Sector aims to highlight the value of an easily achievable easy lifestyle through the combination of "design innovation + engineered construction + marketing strategy". In the "Office Environment Theme Pavilion", an increasingly eco-friendly office concept prevails, thanks to brands like Herman Miller, one of the most well-known American brands for workplace furnishings. Lastly, the Design Show pavilion showcases pure design, designed by Mr. Zhu Xiaojie, a famous designer known for promoting absolute innovation in Chinese design."